Mall of America
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The #1 Retail Destination in America

Where 40 Million Stories Begin Every Year

5.6 million square feet of retail, dining, entertainment, and limitless opportunity — all under one roof.

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More Than a Mall. A Destination.

Mall of America isn't just the largest shopping mall in the United States — it's a self-contained city of commerce, culture, and entertainment that generates over $2 billion in annual economic impact.

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Aerial view of Mall of America

Strategic Location, Unmatched Access

  • 12 minutes from Minneapolis-Saint Paul International Airport
  • Light rail direct connection from downtown Minneapolis
  • 27M people within a day's drive
  • Connected to 2 luxury hotels with 700+ rooms
  • Serves a trade area spanning 5 states

The World's Most
Engaged Consumers

With 40 million annual visitors, Mall of America offers an audience scale that rivals major sports leagues and international tourism hubs.

$92,000+

Average Household Income of the MOA Visitor — significantly higher than the US national average.

150 Min

Average Dwell Time. Our visitors stay longer, explore further, and spend more per visit.

Families & Youth 42%
International & Outstate Tourists 38%
Luxury & High-Spend Enthusiasts 20%

*Data sourced from annual 2024 MOA Visitor Impact Reports.

The Retail
Ecosystem

From global flagships to emerging brands, Mall of America offers the most diverse retail environment in the country.

An Elevated
Experience

A curated destination within a destination — where premium brands find an audience that expects nothing less.

Luxury retail interior

Premium Positioning

Dedicated luxury corridors with elevated finishes, private shopping suites, and VIP experiences that attract high-net-worth visitors.

Luxury brand storefront

Exclusive Brands

Home to aspirational and luxury brands that define modern premium retail.

Luxury shopping experience

Concierge Services

White-glove service, personal shoppers, and luxury amenities for discerning guests.

Food Is a
Destination

Over 50 restaurants and eateries — from elevated dining to local favorites — making Mall of America a culinary destination in its own right.

Fine dining
Fine Dining

Elevated Cuisine

Award-winning restaurants offering world-class dining experiences minutes from the terminal.

Casual dining
Casual

Casual Dining

Family-friendly favorites and fast-casual concepts that keep visitors fueled and engaged.

Bars and lounges
Lounges

Bars & Lounges

After-dark destinations transforming the mall into an evening social hub.

Food hall
Food Hall

Food Hall Experience

A curated marketplace featuring diverse global cuisines — the heartbeat of daily footfall.

The Ultimate
Differentiator

This is what separates a mega-mall from a shopping center. World-class attractions that draw millions — and keep them here.

Nickelodeon Universe
🎢 Largest Indoor Theme Park in the US

Nickelodeon Universe

27 rides and attractions spanning 7 acres of pure adrenaline. The single biggest reason families plan multi-day visits — generating unmatched dwell time and repeat traffic.

7 Acres
27 Rides
#1 Family Draw
SEA LIFE Aquarium
🐠 300-Foot Underwater Tunnel

SEA LIFE Minnesota Aquarium

10,000+ marine creatures, immersive underwater tunnels, and touch pools. A year-round anchor attraction driving steady daily traffic regardless of weather or season.

10K+ Creatures
300ft Tunnel
365 Days/Year
FlyOver America
✈️ Flight Simulation Experience

FlyOver America

A breathtaking, multi-sensory flight ride across America's most iconic landscapes. Wind in your hair, mist on your face — a premium experience that commands premium ticket prices.

4D Experience
$30+ Avg Ticket
Top 10 Attraction
Crayola Experience
🖍️ Interactive Creative Center

Crayola Experience

25+ hands-on creative activities across 60,000 sq ft. The family-first experience that turns a shopping trip into a full-day adventure — and extends average visit duration by hours.

60K Sq Ft
25+ Activities
+3hr Dwell Time

Not Just a Building.
A Global Stage.

From concert tours and product launches to brand activations and corporate events — Mall of America is the venue that puts your brand in front of millions.

Performing Arts & Concerts

From the high-tech Huntington Bank Rotunda to dedicated theaters, our stages host global music icons and theatrical world tours.

Product Launches

The perfect arena for global product reveals — leverage 40M+ annual visitors as your built-in audience.

Exposition & Trade Centers

Over 1.2M sq ft of flexible exposition-quality space with dedicated logistics support and world-class convention hospitality.

Brand Activations

High-traffic activation zones throughout the property — create immersive brand experiences where 40 million people already are.

Past Highlights

Concert event
Concert

Live at MOA

Major musical acts performing to packed audiences in the heart of retail.

Brand activation
Activation

Brand Takeovers

Full-property activations transforming the mall into an immersive brand world.

Celebrity appearance
Celebrity

Star Appearances

Celebrity meet-and-greets, signings, and red carpet events drawing massive crowds.

Ready to Book the Stage?

From intimate activations to large-scale concerts, we have the space, the audience, and the infrastructure.

Inquire About Events

Amplify Your
Brand Reach

40 million annual visitors. One property. Unlimited activation potential.

Platinum

Platinum Partner

  • Exclusive naming rights on major venues
  • Year-round brand visibility across property
  • Priority access to all event activations
  • Dedicated brand lounge & VIP space
  • Custom audience analytics dashboard
Inquire
Silver

Silver Partner

  • Pop-up activation opportunities
  • Brand presence in select zones
  • Event sponsorship packages
  • Bi-annual audience insights
  • Cross-promotion with property marketing
Inquire

Audience At a Glance

72% Female Shoppers (18-45)
85% Household Income $75K+
63% Visit Multiple Times/Year
90% Avg. Dwell Time 3+ Hours